Image above: The word love. These pieces of paper were cremated and the remaining ashes were set in concrete on the brooch. 

the love brooch

project

the story

APRIL 2013, Hobart

My friend, who shares my name, had an unusual job while she was studying in Melbourne. It was to erase the engraved messages of love from the inside of wedding bands that were to be re sold at one of those places that buy gold from desperate people for a fraction of what the value is.



This story haunted me, and from that day on, I decided to keep any piece of paper that I found that had 'love' handwritten, as an ode to all the messages that had been sanded smooth.

The image to the left of screen is a photo of all the handwritten love I have collected over the years. The making of this brooch invloved a fire ceremony, whereby the hand written love was burned and the ash was set in concrete on the brooch so the love particles become immortalised.





Jewellery is the most traceable form of ancient adornment. The goldsmith techniques used to create this brooch set date back to 3000BC. My concept for the love brooch project was to integrate interactive social media and technology as it stands today, with the structure of traditional goldsmith techniques.

 

The wearer/viewer is presented with an opportunity to engage with the piece. Scanning the QR code with a smartphone leads to a website designed specifically for and about the project. Participation is encouraged contributing a photo of a found heart image, thus creating exaggerated significance and sentimentality in the piece. Facebook, Instagram, which extends to a visual language on a global level

Designed to be worn over the heart, the brooch has talismanic properties in that the love will seep into the wearer by osmosis.

Codes have been used in jewellery for thousands of years, to convey a visual language marking religion,creed and divination. By recontextualizing code to what is considered modern in present day, in 50 years this piece will be seen as a survey in the advancement that incorporates technology and visual culture in art.







burning love ceremony 

your part in the love brooch project...

To reach as many people as possible and to expand the love content on this brooch, if you see anything that resembles a heart, take a photo of it and post it on the lovebroochproject facebook page.

 If you're an instagram user, hashtag your photo with #LBPHEART

*All photos remain property of you and will not be used for any other purpose